Cake Flour
10kg · 12.5kg · 25kg · 50kg
Very pure, soft, fine flour for tender cakes, biscuits and pastries.
Established 1999 · Cato Ridge, KZN
ShemuélMilling Company
Feeding the nation, every day.
A family-owned wheat mill in KwaZulu-Natal — supplying bakeries, wholesalers, institutions and feed mills for more than two decades. In the trade, many know us by the name on the bag: Bake Rite.
Why Choose Shemuél
We believe there are five distinct reasons why our customers choose us.
- We take quality seriously
- Every batch of flour goes through our lab before being dispatched — protein, ash, colour, baking performance. We even run our own small in-house bakery for test bakes. If it doesn't make spec, it doesn't leave the mill. If you want the test numbers for your own quality control, ask and we'll send them.
- We believe in trust, honesty and integrity
- The mill was founded on these qualities, and they still decide how we do business. We quote honestly, speak truthfully, and we don't overpromise. If something goes wrong on our side, we tell you before you find out yourself.
- We meet our deadlines
- A bakery, restaurant or customer often can't wait for flour — a late load stops the ovens. Therefore, we plan our milling and our trucks around your delivery day, and we hit it week after week.
- If the customer's not satisfied, neither are we
- When there's a problem, you phone, a decision-maker answers, and we correct it quickly. We'd rather lose a margin than a customer.
- We price competitively
- We are fair on price and firm on quality.
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Put us to the test — request a quote
Or call 031 782 3688 for a price today.
Our flour range
Retail bags for smaller bakeries, bulk sacks for industrial plants, and bran & pollard for feed customers.
White Bread Flour
25kg · 50kg
Higher-gluten flour that delivers an elastic, chewy crumb. The bakery workhorse.
Brown Bread Flour
25kg · 50kg
Contains more bran, fiber and protein for a nuttier flavour and a denser, healthier loaf.
Bran
20kg · Bulk
High-fibre by-product blown straight into bulk trucks.
Pollard
35kg bags
Coarser milling fraction with more starch — used widely in animal feed formulations.
Our brand
In the trade, we're Bake Rite.
Bake Rite is our brand, and it's been on our bags since the early years of the mill. Our 10kg cake flour and our 25kg and 50kg white and brown bread flour all go out in Bake Rite packaging — and for many of the bakeries, wholesalers and institutions who buy from us, it's the name they associate with the company.
Get a current price
Flour prices move with the wheat market, so we quote on the day. Call us for pricing, delivery times and bulk rates.